The aim of this study is to examine that why export hasn’t increased recently in spite of increasing foreign exchange rate. For this purpose monthly export data of Turkey, performed after 2010, had been investigated. Study conclude that export of turkey has fallen although foreign exchange rate has increased, is affected reasons such as I-) political instability of Middle East and decrease of petroleum price II-) fall of euro dollar parity III-) the crisis of Russia-Ukraine and Turkey-Russia. Besides these temporary reason, the structure of export and production of turkey, composed consumer goods which has high income elasticity, causes Turkey’s export has effected by decrease of global demand. Turkey should increase the technology level of goods which produced and exported by R&D expenditure for don’t effect from global fluctuation. By this way when global demand has fallen, it can be providing that country effects global crisis a little more by an export structure which hadn’t been exposed competition of countries has inexpensive labor.
Key Words: Exchange Rate, Export, Global Demand, Petroleum Price